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What is mass media? | Class 7 NCERT - Our Environment ( GEOGRAPHY), SOCIAL SCIENCE


What is mass media?

( Chapter 7: Human Environment–Settlement, Transport, and Communication, Class 7- Our Environment ( GEOGRAPHY), SOCIAL SCIENCE)


Mass media are those communication channels or technologies used to reach a large and diverse audience. 

Some examples of Mass Media are television, radio, internet, and social media.

Mass media channels are typically characterized by their ability to transmit information, news, entertainment, and messages to a widespread audience simultaneously. 

Mass media plays a crucial role in shaping public opinion, disseminating information, and influencing society. 

Some common forms of mass media are as follows:


Television broadcasts visual and audio content to a mass audience. It includes news programs, entertainment shows, documentaries, and more.


Radio broadcasts audio content, such as music, news, talk shows, and advertisements, to a wide audience.


Print newspapers provide written news articles, features, and editorials to inform readers about current events and issues.


Magazines are periodicals that cover a wide range of topics, including lifestyle, fashion, health, and specialized interests.


The Internet has become a significant platform for mass media through websites, online news outlets, blogs, social media, and streaming services.

Social Media: 

Platforms like Facebook, Twitter, Instagram, and YouTube allow users to create and share content, reaching a global audience.


Movies and documentaries shown in theaters and on television contribute to mass media by delivering visual storytelling.

Mass media plays a powerful role in shaping public perception, influencing cultural norms, and facilitating the exchange of information in modern society. It has a significant impact on politics, economics, entertainment, education, and various aspects of daily life.

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