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How does e-technology help farmers in the production and marketing of agricultural produce? Explain it. | UPSC 2023 General Studies Paper 3 Mains PYQ


How does e-technology help farmers in the production and marketing of agricultural produce? Explain it.

(UPSC 2023 General Studies Paper 3 (Main) Exam, Answer in 150 words)


Examples of E-technology in the agriculture sector are sensor technology, smart farming apps, satellite imaging, E-Marketing, and blockchain technology. 

These e-technology solutions have significantly transformed the agriculture sector, offering farmers various tools and platforms that aid in both the production and marketing of agricultural produce.

Role of e-technology in production:

Precision Agriculture:

Precision farming is an advanced farming management concept that utilizes technology to optimize various aspects of crop production.

E-technology, including sensors and drones, enables precision agriculture. 

Sensors collect data on soil moisture, nutrient levels, and crop health.

Drones provide real-time imagery, helping farmers make informed decisions on irrigation, fertilization, and pest control.

E-Marketing Plateforms:

Farmers can use online marketplaces to directly connect with buyers, eliminating the need for middlemen. 

E-auction platforms provide a transparent mechanism for selling agricultural produce.

"E-NAM" is one example of an e-marketing platform in India.

Weather Forecasting:

"Kisan Suvidha mobile app" helps farmers with weather forecasting. Timely information on rainfall, temperature, and other climatic conditions helps in optimizing planting and harvesting schedules.

Supply Chain Management:

Blockchain technology enhances transparency and traceability in the supply chain. Formers can track their produce from farm to market, reducing the chances of fraud and ensuring fair compensation.

For example, BharatRoshan and the SBI yono Krishi app connect farmers with suppliers of agriculture inputs such as seeds, fertilizers, and pesticides.

Mobile Banking and Digital Payments:

Mobile banking and digital payment services allow farmers to receive payments, access credit, and conduct financial transactions securely.

In summary, e-technology empowers farmers by providing them with tools and platforms to make informed decisions, optimize resource utilization, and connect with markets directly. The integration of digital solutions into farming practices contributes to the modernization and efficiency of the agriculture sector.

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